Isphera
22nd August 2011, 11:16 AM
http://www.computerandvideogames.com/316346/call-of-duty-will-be-dead-in-3-years-ea-continues-verbal-assault-on-activision/?cid=OTC-RSS&attr=CVG-General-RSS
You might have seen me post it in the shoutbox, but I thought I'd get a thread started to see what you think.
Basically, EA CEO John Riccitiello said (http://www.computerandvideogames.com/307689/ea-boss-wants-call-of-duty-to-rot-from-the-core/) he wanted CoD to "rot from the core" and questioning the validity of CoD Elite. Activision's Eric Hirshberg responded saying that the slag match needed to stop for "the good of the industry". This was followed up by the statement at the top from EA's communications guy Jeff Brown saying "CoD would die out in three years", similar to how Tony Hawk and Guitar Hero died out, as well as Battlefield taking over.
My thoughts? I think EA have a point. CoD is going for the 'mass market, DLC cash cow' model that GH did, and they milked it dry rather than long term stability similar to Rock Band (reasonable DLC prices coming out regularly w/ new games only when there's new mechanics such as the keyboard). That's not to say CoD will die out, because FPS's will always have a mass appeal, but the way they are being developed is becoming less novel and pushing out the same sort of stuff again and again, with games like BF3 pushing the envelope. This is Activision's weakness - they have gone for a very coperate model, which is great in the short term, but long term profits will suffer if their succesful IP's fail and the ones they develop are not as profitable.
As for the war of words is quite a good thing actually, esp. from EA's point of view, as it gets some publicity going for the upcoming release clash, and does raise some points that people have critised Activision for in the past, and it's interesting to watch them take the 'high ground', so to speak.
Admittedly, not my most coherrant post, but I rushed it through - sue me.
You might have seen me post it in the shoutbox, but I thought I'd get a thread started to see what you think.
Basically, EA CEO John Riccitiello said (http://www.computerandvideogames.com/307689/ea-boss-wants-call-of-duty-to-rot-from-the-core/) he wanted CoD to "rot from the core" and questioning the validity of CoD Elite. Activision's Eric Hirshberg responded saying that the slag match needed to stop for "the good of the industry". This was followed up by the statement at the top from EA's communications guy Jeff Brown saying "CoD would die out in three years", similar to how Tony Hawk and Guitar Hero died out, as well as Battlefield taking over.
My thoughts? I think EA have a point. CoD is going for the 'mass market, DLC cash cow' model that GH did, and they milked it dry rather than long term stability similar to Rock Band (reasonable DLC prices coming out regularly w/ new games only when there's new mechanics such as the keyboard). That's not to say CoD will die out, because FPS's will always have a mass appeal, but the way they are being developed is becoming less novel and pushing out the same sort of stuff again and again, with games like BF3 pushing the envelope. This is Activision's weakness - they have gone for a very coperate model, which is great in the short term, but long term profits will suffer if their succesful IP's fail and the ones they develop are not as profitable.
As for the war of words is quite a good thing actually, esp. from EA's point of view, as it gets some publicity going for the upcoming release clash, and does raise some points that people have critised Activision for in the past, and it's interesting to watch them take the 'high ground', so to speak.
Admittedly, not my most coherrant post, but I rushed it through - sue me.