After nVidifail decided to screw with us early in the year by announcing a major announcement after a weeks buildup, I'm not surprised. There were literally thousands of comments, including my own, that basically said 'screw you guys, we're going to a new home'. And even after the release, the very tiny extra performance on the nVidia's do not justify the higher price, especially considering the 480 and the 460 run hot enough to cook a fry-up each morning. I'm extremely happy to be a member of the ATi family now.