Not EVERY logo, but I'm guessing this is some form of news venture? In which case they would be delivering topics that are completely different everyday and trying to get their story heard and believed (put themselves in the same category as broadsheet newspapers basically.) So from this, I'd rather go with a company that represent themselves through familiar terms rather than trying to be eye catching and different.
For example:
The Guardian logo, simple serif font, 2 cool (in the colour temperature sense) colours, job done. Looks simple, easy, doesn't scream in your face.
The Sun logo, italic, block caps for THE, garish red background, very much in your face "look at me" style logo.
Remove any previous connotations you have with either newspaper, put yourself in a situation at a newsagents picking up the paper and wanting the more truthful story. Based on logo, which one would you pick?
It's not about every logo being made up of the same generic font collection, it's more choosing fonts that are appropriate based on the
context. Like if ATK came out with a generic Helvetica style logo, it just wouldn't fit.
Don't know why but the text from top and bottom logo screams "American" at me, don't know why it's just something about the vertically elongated look...
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