Haven't got time now to do a proper post about this, but the main aim was to make something that looks better small. When have you ever seen a logo that's so detailed? It makes it unusuable.

Because of this, the new logo would be used in completely new ways. It's not really a matter of comparing the two logos and seeing which one looks nicer. Obviously the current one looks shinier to look at, but as LOGO, it doesn't serve its purpose that well.

As soon as the summer hits, ATK will undergo another big redesign. I don't like redoing logos etc every year, but I think we're making improvements. This is a learning experience for us, after all.

Either way, Chaz and I haven't done a great job of presenting this all to you properly yet. We want something a little more unique, simple to work with, so if you actually have any input into how we could do this by adapting the current one, let us know!