This type of sales can become quite a big deal if they continue down this road, exclusives like this isnt unique anymore. Deus Ex is having weapons and a couple of missions being exclusive if you buy from a certain retailer, the new Arkham asylum and DIrt are also using this same device.
Indeed weapons are not a major concern, but when 4 Maps, an expansion in itself is being closed off it definitely is a big deal. £30 for me is still a lot of money for a game and when alternative retailers are available i want to be able to take them without losing large content for a game at the very start of it.
You could probably also make an argument that stuff like this would also increase piracy
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