I haven't been in the community for long, but I've been around competitive gaming for a very long time.
Basically right now, we, the League team have no 'benefit' to using the Aim To Kill name for our League team.
It's something that is becoming serious, we plan on competing at i-Series, we're entering multiple tournaments a week and spending hours improving and practicing every week, almost every night. Outside of playing together as a team we're spending hours upon hours playing solo Q to improve.
Right now, there's no incentive for us to use the Aim To Kill name. It's not that we don't want to, it's just that, to put it bluntly, why should we? Something such as a performance based incentive would be something that from a business point of view in your end would be beneficial and from our point of view would be an incentive to improve furthermore.
The League team, amongst other members of the community from what I've gathered in my limited time here feel that all the power lies in the wrong people. All the people with the power are the ones that don't have a true grasp or understanding of what to do with it. You have a plethora of people that have that understanding of how to make things happen but they simply sit there smashing their heads on TS night after night because nothing gets done from the leadership point of view when it is brought up.
My understanding is also that this whole situation is a recurring thing with people expressing their disinterest to continue a community that has no drive from a leadership point of view and the leaderships response is always "Ok, great ideas, lets get the ball rolling on them" but the ball never leaves the starting pen, because again no-one with power has the understanding to start things rolling.
I hope people value my opinions because as little as I've been around the Aim To Kill community, I've been around e-Sports for 10+ years and I know exactly what people desire and how to get it, since I've already done it in several other games. The core issue is, nothing will work unless you have leadership that has the motivation to do it and make things happen. Right now, people think, and I agree, that the leadership doesn't seem to care.
I mean right now you have a community member paying for your Team Speak server, a community member trying to make contacts to get your name out there and reputable through the League of Legends team. Personally, I think the leadership seriously need to step up and relate to the community a lot more, or move on and give it to someone that is willing to do so.
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